Mobile app for advertising services, finding jobs, and trading goods without intermediaries

Problem Statement

Problem Statement

Problem Statement

Businesses face high costs and complexities in advertising their services and finding suitable employees, while individuals struggle to find employment, services, or products like vehicles in a centralised, straightforward manner.

Responsibilities

Responsibilities

Responsibilities

Discovery

I Collaborated with a cross-functional team of PM’s and Devs, alongside the founder, to first create a storyboard that outlines the essential features, functionality and direction of the product.

Wireframes

My second task was building the wireframes using an iterative process to arrive at the final solution.

UI Design

The next challenge was to design an intuitive UI experience, to make job search and creating a personal work portfolio an easy task for users and maximise their chances of finding the perfect role, by showcasing their skills in the best way possible.

Project Type

MVP - Ground-up

Project Date

February 2024

Industry

Job search and services

Features

Features

Profile

Profile

Businesses and users set up detailed profiles with multimedia to showcase services, enhancing transparency and engagement

Businesses and users set up detailed profiles with multimedia to showcase services, enhancing transparency and engagement

Market Insights

Market Insights

Provides essential analytics on industry trends to help users increase their visibility and understand the demands of their industry.

Provides essential analytics on industry trends to help users increase their visibility and understand the demands of their industry.

Ratings & reviews

Ratings & reviews

Users share feedback, aiding other users build trust and make informed decisions

Users share feedback, aiding other users build trust and make informed decisions

Direct messaging

Direct messaging

Facilitates immediate communication between users and businesses, enhancing interaction efficiency and consistent feedback.

Facilitates immediate communication between users and businesses, enhancing interaction efficiency and consistent feedback.

From Sketch to UI

Sketching the vision

I started with rough sketches to explore layout ideas, how the user flow would be in practice, and view the functionality on a mobile

Wireframe

Next I built mid-fidelity wireframes to define the core elements and their placement on the screen to visualise in more detail the content structure and basic interactions

Hi-Fi UI

After a few roundsof feedback and collaboration with the team, I designed high-fidelity UI to bring the product idea to life and continue iterating






Iterations

Iterations

Brand Identity vs Simplicity vs Minimalistic

I went through a few iterations in an effort to balance the design, combining brand identity, a minimalist look, that doesn't distract users from the main tasks, but at the same time modern and appealing.

Solution

Solution

Solution

Wireframing & Prototyping: I designed high-fidelity wireframes to visualise the

layout and navigation, iteratively refining them based on feedback.

Visual Design & Style Guide: I developed a cohesive visual language, including

colour schemes, typography, ensuring consistency throughout the app.

Thanks! 🙏

Thanks! 🙏

Thank you for taking the time to go through this case study

I hope this gives you a bit of an idea, on how I work and what is my process

My process would change from project to project , depending on the needs of users, clients, the project scope and resources